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ALT tags are placed inside your HTML code as a text description for a graphic or image that appears on a web page. When spider crawls are performed, these ALT tags will allow the spiders to ‘see’ the image as indexable content. Text will pop-up when the mouse hovers over the graphic or image on the page.
The idea of alternative text is to provide a textual replacement for pictures (images) - a replacement that conveys the same thing as is communicated to a sighted user seeing the image.
The SEO practitioner should use ALT text in the manner in which it was designed to be used by the W3C: to describe the image. Then, they can include the keyword phrase in one or two images on the page, if appropriate.

ALT Text / ALT tag Tips . . .

1. Remember that the purpose of ALT text is to describe the image for the benefit of those who surf the Web with images turned off and for those who have the contents of Web pages read out loud to them. The WC3 highly recommends that Web site owners use ALT text to describe images.

2. Use your keyword phrase in one or two instances of ALT text on the page - no more. Use moderation in everything you do in search engine optimisation.

3. Don’t use text that is non-relevant to the imageJerry West adds, “Give the visitor information that is worthwhile, especially for the visually impaired.”

priyank Search Engine Optimization ALT tag SEO, SEO ALT attribute

The economic recession is resulting in more self employment. Starting an online business can be low risk because the start up costs are less, the overhead is low, and the returns can be high. Like any other business, success is dependant on time, effort, marketplace and how viable the business idea is.
The Internet is rife with exorbitant claims of how much money can be made as an online entrepreneur and that you can be making a huge income by next week. Remember, most “overnight” successes are actually years in the making, and online businesses are no exception to this rule.
Here are some steps to follow to test your idea without breaking the bank:

1. Research your Business Line :  Brainstorm and found out the list of keywords someone might use to find the product/service that you’re offering.  Once you have a list of keywords, conduct searches (use quotation marks around your search term for stronger results) in Google, Yahoo, and MSN to see who else is out there.
2. Monetize the Idea : After completing your research, have you discovered enough competitors in the marketplace who are making money from doing something similar? If so, how are they making money — is it from the sale of info products, consulting services, subscription to their site, advertising, etc? If you don’t see much competition, that usually means one of two things:
a. There’s not enough demand for the product/idea or
b. You’re ahead of the curve in seeing the profit potential.
Unfortunately, in most cases, that result means that there’s not enough demand for your idea in the way that it’s been presented.
3. Test your Keywords : The idea here is to begin to establish your online presence and your online brand.The easiest way to test your idea is by creating a blog. Buy a keyword-rich domain name for the blog and map your blog to that domain. Then begin to blog about your insights on your topic, or reprint articles others have written on your subject.
4. Build a List : Once you’ve got a blog set up, you need to begin to build your marketing list. The easiest way to do this is to create a free giveaway on your site (ebook, video, report, audio recording) and a form for the visitor to input his name and email address to receive your giveaway.
5. Drive Traffic : Once you build your blog, they (visitors) won’t come without some encouragement. Create profiles on prominent social networking sites like Facebook and Twitter. Start writing articles about your topic and submittíng those to article directories. Discover if your target market hangs out on niche-specific social networking sites and start networking there.

priyank General brisbane SEO, online business

The Transit layer is a visual overlay of public transit options on Google Maps, which offer an alternative to driving directions wherever possible. The next time you visit London and want to visit the Tate Modern, you can simply search for [Tate Modern] on Google Maps, and then click on “More” and activate “Transit” to see nearby tube stations and which lines serve them. You can even click on a station and see which transit lines are passing through right now. The layer is available for 50 cities around the world, including Chicago, Dallas, London, Madrid, Paris, San Francisco and Seattle, and you can find schedule data and itineraries for any transportation agencies that are part of Google Transit.

Source: Google Newsletter

priyank General google map, transit layer

Website development can be an overwhelming task. There are many things to keep in mind when developing the design and content of a website. The most important content communicates directly to the visitor, a potential customer.

Some questions to be answered when developing content include:

1) What content should there be in web pages?

2) How should content be delivered?

3) How do you wish to market your website?

4) What will the visitor remember?

Content should be realistic and purpose oriented. Obviously, every company needs sales, but sales are a result of all the marketing elements.

An over-emphasis on search engine friendly site design ignores the fact that when someone does a search for what you do, they’ll not only find you, they’ll also find many of your competitors as well. Even if you appear first in the search, nothing will stop potential clients from clicking on any of the other organic or advertised listings, or even the numerous Adword links on the side of the page.

You should understand that getting ample traffic from search engines is not a guarantee that you will get more business. To engage a visitor on your website you should create your content as a marketing tool. It is true that people hate bad advertising content. People actually look forward to good advertising because it presents a relevant problem, and provides a believable solution, in a distinctive memorable presentation.

If you are unable to engage your audience you will never achieve your marketing goals.
Every website owner wants traffic and does all the effort to drive more traffic on their website. SEO or Search engine optimisation is one of them. This area has an emphasis on search spiders rather potantial human visitors to your website.

Text-based articles on your site are an excellent way to provide search friendly information, but presenting these articles with video or PPT certainly increases your traffic and reputation over web.

priyank Content Development content SEO, website content

There are five areas on which all SEOs should concentrate, although these are a highly debatable issue.

1. Content is king. Write unique, relative and remarkable content on web pages ie Attention Grabbing Content

Everything starts with remarkable content i.e. content worth remarking on and linking to. Do you have unique, timely content? Does you content solve a problem? Does you content provide a new insight? Does you content spark controversy? Does you content start - or contribute to - a conversation?

2. Easily accessible to search engine spiders ie increase Crawlability

If your content can’t be crawled, you won’t rank. Ensure your site is easily accessible to both humans and search engine spiders.

3. Build Links

Google’s algorithm is heavily weighted towards links. Beg, buy, or earn links, and rankings follow. Get your keywords into the link text. Building links also means building relationships with people. Spend a lot of time doing this, especially in the early stages.

4. Title Tag

It is debatable how much ranking value the title tag has, but it definitely has click-thru value. Your listing fights for attention with all the other links on the page. What will make people click your link?
Learn the lessons of Adwords. Match your title tag to the keyword query. Solve a user’s problem. Arouse curiosity.

5. On-Page Content

Forget endless on-page tweaking, as this is largely a waste of time. Instead, keep a few keyword phrases in mind when writing. Use semantic variations of your terms in order to help catch long tail terms. Link your page to related pages, using keyword terms in the link.

priyank Search Engine Optimization importent SEO tips, seo tips

Every month millions of new domains are registered and millions of websites are being added to the internet and they are all competing for customer attention even if they are not in the same business line.
You can create the most stunning website, with flash animations, video or audio features, rotating logos etc but the truth is, if your website doesn’t have any depth, no amount of “pretty” will get visitors to come back, let alone purchase anything!
Using an optimisation technique can get a visitor to your website, but if you fail to provide neccesory information, your potantial customer will click away and never return.
Every website owner faces three major issues in running a successful website:

• Driving traffic to your website
• Converting visitor into paying customers
• Getting returning visitor and purchasing more

How do you convert a visitor into a paying customer?
a) When creating your website pages, especially the service pages, ensure that you provide as much information as possible about each product and service, including its price (or price range).
b) Websites should be easily navigated. Contact details should be displayed not only on the “Contact Us” page, but also at the bottom of each page.
c) You should also include as much information as possible on your website - free resources, articles, reports, ebooks relating to your industry, service and products.

How to get returning visitors for more purchases?
First Impression is the last impression.
Your first transaction with them must prove flawless.
Another way of staying in touch with your customers is by sending them a regular newsletter. This can be done, weekly, fortnightly or monthly.

Important:
Once you’ve created your website pages , the work doesn’t stop there. Keep updating the content and services and product to keep your customers and search engines happy. Your marketing also needs to continue.

priyank Search Engine Optimization drive traffic, SEO, website SEO

The worm, dubbed Conficker, Downadup, or Kido, spreads via a vulnerability that Microsoft patched in October 2008.

The worm contains the usual Trojan package that allows the controller to download new files from their own server. But in an unusual twist the malware generates hundreds of seemingly random domain names to scan for updates, making it much harder to track the one used by the malware writer.

mattw Internet Security News internet security, trojan attack, worm infection

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