Important Areas of Search Engine Optimisation (SEO) on which you should Spend your Time
There are five areas on which all SEOs should concentrate, although these are a highly debatable issue.
1. Content is king. Write unique, relative and remarkable content on web pages ie Attention Grabbing Content
Everything starts with remarkable content i.e. content worth remarking on and linking to. Do you have unique, timely content? Does you content solve a problem? Does you content provide a new insight? Does you content spark controversy? Does you content start - or contribute to - a conversation?
2. Easily accessible to search engine spiders ie increase Crawlability
If your content can’t be crawled, you won’t rank. Ensure your site is easily accessible to both humans and search engine spiders.
3. Build Links
Google’s algorithm is heavily weighted towards links. Beg, buy, or earn links, and rankings follow. Get your keywords into the link text. Building links also means building relationships with people. Spend a lot of time doing this, especially in the early stages.
4. Title Tag
It is debatable how much ranking value the title tag has, but it definitely has click-thru value. Your listing fights for attention with all the other links on the page. What will make people click your link?
Learn the lessons of Adwords. Match your title tag to the keyword query. Solve a user’s problem. Arouse curiosity.
5. On-Page Content
Forget endless on-page tweaking, as this is largely a waste of time. Instead, keep a few keyword phrases in mind when writing. Use semantic variations of your terms in order to help catch long tail terms. Link your page to related pages, using keyword terms in the link.