Website Local Search Engine Optimisation
As traffic over the internet increases and more people start using search engines to find useful information, the use of local search engines is becoming more important and continues to rise. Any website or service provider who services local or limited geographical areas should seriously consider local search engine optimisation.
What is Local Search?
Local Search uses specific and specialised search engines, commonly known as directories, which are used to focus on a selected geographic region to find local businesses and websites focused on your area.
Local Search directories allow users to select their location, and narrow their search by categories until they find the listing they want. Google works as a local search directory, for example, when you search on Google using a geographic modifier or search phrase like “outsource bookkeeping Brisbane”, a map appears with results specific to that location. You can also take it one step further and search Google Local specifically. Many local web directories provide a basic free listing with a paid advantage listing option.
Where is the Best Place to be Listed?
There are some places where local service providers don’t want to miss such as Google Local.