The Perfect Strategy for Link Building
Webmasters are always concerned about attracting more traffic towards their websites. There are many ways to do this, but the most important way is link building i.e. to attract links from the related websites. It is important not only to attract many links but good quality links.
You need to consider the following points when attempting to attract links:
1) Domain Age and Page Authority: Try to get links from high “authority” websites i.e. from higher page rank website. “Authority” websites have more weight than links from lesser-known websites.
2) Relativity: The best links should come from websites which are related to your website’s theme.
3) The anchor text should include keywords that relate to the topic covered on the web page that is being linked to. Anchor text should be varied; links that all have the same anchor text will appear manipulated and contrived to the search engines.
4) Position of links on the page also count. Some search experts claim that footer links carry less value than links which are integrated into the actual web page content.
5) Deep linking appears more natural to search engines. The links should direct visitors to a related page within the website. Do not make the mistake of directing all of the web links to a website’s home page.
6) Links should come from a variety of sources. Fewer links from a larger number of websites will generally “weigh” more than a large number of links from a small number of websites.
7) It is more likely that links containing surrounding text are more likely to be relevant, and as a result those links tend to be worth more.