Does the Pretty Face of the Website Convert a Visitor to a Customer?
Every month millions of new domains are registered and millions of websites are being added to the internet and they are all competing for customer attention even if they are not in the same business line.
You can create the most stunning website, with flash animations, video or audio features, rotating logos etc but the truth is, if your website doesn’t have any depth, no amount of “pretty” will get visitors to come back, let alone purchase anything!
Using an optimisation technique can get a visitor to your website, but if you fail to provide neccesory information, your potantial customer will click away and never return.
Every website owner faces three major issues in running a successful website:
- Driving traffic to your website
- Converting visitor into paying customers
- Getting returning visitor and purchasing more
How do you convert a visitor into a paying customer?
a) When creating your website pages, especially the service pages, ensure that you provide as much information as possible about each product and service, including its price (or price range).
b) Websites should be easily navigated. Contact details should be displayed not only on the “Contact Us” page, but also at the bottom of each page.
c) You should also include as much information as possible on your website - free resources, articles, reports, ebooks relating to your industry, service and products.
How to get returning visitors for more purchases?
First Impression is the last impression.
Your first transaction with them must prove flawless.
Another way of staying in touch with your customers is by sending them a regular newsletter. This can be done, weekly, fortnightly or monthly.
Important:
Once you’ve created your website pages , the work doesn’t stop there. Keep updating the content and services and product to keep your customers and search engines happy. Your marketing also needs to continue.