How to create content for your Website / Article
Content and Its importance
While developing your website focus on quality of content as it is one of the essential components of website. Give equal importance to each and every web page of your website, think it may lose or capture audience. Writing paragraph after paragraph will not inspire visitors to read the web page, it is the quality of content and manner in which you have written the content that matters. In this article we are covering some of the key guidelines to help in writing web content for your website, these are:
Communicative Headings
It has been found that visitors decide to read your web page generally after having a quick look at a heading or two. Before deciding on headline, consider which headline will be more attentive:
• PHP solutions for the web
• Three eCommerce PHP Solutions for the Web
Although both could be headings for the same content but the second heading has a better chance to attract attention as it points what will follow next. Besides, it also specifies a level of expertise. Keeping headings short helps visitors scan and infer content in advance. You can also add subheading in the content if required, it will make reading more interesting, and moreover visitors can read content of their application and leave the rest.
Conclude and expand
Remember your website is not only for unwearied visitors but also for impatient readers, clearly state what your content has primarily in the first few lines. This will give clear picture about the web page and force visitors to read further.
Effective bullets lists
Content in bullets form looks concise and easy to understand but don’t forget if you add too many bullets, it will lose the interest of the visitors. In case if you think you want to add more than 10 bullets, add subheadings. Visitors can jump from one bullet to another in accordance to their interest.
Be clear in your concept and give concise
Remember time is precious, whether your visitors are looking for business, sports or information but they don’t have plenty of time to visit your website. Be very clear in your concept and give concise and to the point information about your business in your website. Unnecessary content may force your visitors to jump to your competitors’ website, for instance in place of “pink in color”-you can just say pink. Also avoid repeating content, whatever content/issue you have discussed earlier should be avoided in the future content. When writing content use present indefinite and continuous tense but passive voice.
Audience specific content
In order to judge the quality of your content and targeted audience-you can also ask people from your social circle to read and tell their opinion. This is one of the key exercises you can carry out to know and understand your audience. Whether you want to sell a product or disseminate Information on education-speak with your audience first before coming to any conclusion. If you are targeting students use student centric language, avoid using literary or philosophical terms, this is one of the ways to attract audience and repeat visitors. Don’t use content or links that may distract your visitors or targeted audience.
Be specific about links
While adding link to your website, make sure that these are different from the text of your website, it will assist visitors in properly scanning your web pages. Use short heading or sentence for “click here” option, for example instead of saying click here to read more just say read more. For content that has two or above pages, use click for part 2 or web development tips. This will compel readers to read further.
Proofread and make content error free
you may think it is ok to have 5% to 10% grammar error in the content but it will create bad impression on many visitors. There are people who are fond of prudence, for them quality matters, you may lose such visitors. To attract and retain such visitors you should read your web content two to three times before integrating it on the website. Check your content for spelling and grammar, also for flow and connectivity.
Conclude leaving curiosity
You may think it unwanted but it is nice to close the content of the web page summarizing key points. And if you think you want your visitors to read some more related or remaining content, leave some hint for them.
Once you know what you want to offer to your readers, and the requirements of your readers, you are in a better position to make your website and business successful.