Search Engine Optimisation (SEO) and Keyword Analysis
There are six main steps in undertaking Search Engine Optimisation (SEO):
1) Mapping out a keyword strategy
2) Optimising the website structure
3) Developing optimised web pages and content
4) Link building and promotion campaign
5) Analyse result
6) Refine result
The first step towards a SEO campaign is Keyword Analysis and mapping it with the website theme and content. There are many tools available over the internet for keyword analysis, which can be easily found on Google. However, the major issue is the cost of those tools. Costs can vary from around US$60 per month to several hundred dollars per year.
What if you know how to analyse keywords for your websites?
You can analyse your website’s keywords using free tools such as:
(a) Google external keyword tool or (b) word tracker free tool.
When you plan a new website, you want to take your main keyword phrase (which should represent the theme of the site), and break it up into sub-phrases that have less competition. You can do this with Google’s external keyword tool. When you get the tool on your screen you can enter your keyword phrase in the box to the right, then hit the “Get Keyword Ideas” button.
Steps for keyword analysis:
1) Brainstorming to find out related keyword and phrases for website
2) Determine core keywords related to your website theme
3) Make clusters of keywords, then dilute them using some low profile keywords
4) Add this cluster to you web pages and articles.
Yes, it’s actually very important to have prepare all your main set of keywords (main keyword for the theme, keywords for your categories, and keywords for your content) before starting to build your website!
Failing to do so may lead to you having to rebuild a new website, or dragging one that doesn’t perform well!
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