The Perfect Strategy for Link Building
Webmasters are always concerned about attracting more traffic towards their websites. There are many ways to do this, but the most important way is link building i.e. to attract links from the related websites. It is important not only to attract many links but good quality links.
You need to consider the following points when attempting to attract links:
1) Domain Age and Page Authority: Try to get links from high “authority” websites i.e. from higher page rank website. “Authority” websites have more weight than links from lesser-known websites.
2) Relativity: The best links should come from websites which are related to your website’s theme.
3) The anchor text should include keywords that relate to the topic covered on the web page that is being linked to. Anchor text should be varied; links that all have the same anchor text will appear manipulated and contrived to the search engines.
4) Position of links on the page also count. Some search experts claim that footer links carry less value than links which are integrated into the actual web page content.
5) Deep linking appears more natural to search engines. The links should direct visitors to a related page within the website. Do not make the mistake of directing all of the web links to a website’s home page.
6) Links should come from a variety of sources. Fewer links from a larger number of websites will generally “weigh” more than a large number of links from a small number of websites.
7) It is more likely that links containing surrounding text are more likely to be relevant, and as a result those links tend to be worth more.
Great information and very timely for me as I am working on a new International portal to real estate websites of friends in the business across the world. Thanks for sharing your knowledge.
Thanks for taking the time to write this excellent synopsis of link building. Vocubulary is valuable too. I knew I wanted anchor text to be Shanghai Apartments for my site http://www.salohomes.com/about/ but I didn’t know the terminology so it was difficult to ask for. Now I know anchor text and will get a backlink that is more valuable. Much appreciated. Paul
Nothing all that new, but certainly good back-to-basics article.
Thanks for the information. I think you have clearly shortlisted vital factors for link building.