ALT tags are placed inside your HTML code as a text description for a graphic or image that appears on a web page. When spider crawls are performed, these ALT tags will allow the spiders to ‘see’ the image as indexable content. Text will pop-up when the mouse hovers over the graphic or image on the page.
The idea of alternative text is to provide a textual replacement for pictures (images) - a replacement that conveys the same thing as is communicated to a sighted user seeing the image.
The SEO practitioner should use ALT text in the manner in which it was designed to be used by the W3C: to describe the image. Then, they can include the keyword phrase in one or two images on the page, if appropriate.
ALT Text / ALT tag Tips . . .
1. Remember that the purpose of ALT text is to describe the image for the benefit of those who surf the Web with images turned off and for those who have the contents of Web pages read out loud to them. The WC3 highly recommends that Web site owners use ALT text to describe images.
2. Use your keyword phrase in one or two instances of ALT text on the page - no more. Use moderation in everything you do in search engine optimisation.
3. Don’t use text that is non-relevant to the imageJerry West adds, “Give the visitor information that is worthwhile, especially for the visually impaired.”
priyank Search Engine Optimization ALT tag SEO, SEO ALT attribute
The economic recession is resulting in more self employment. Starting an online business can be low risk because the start up costs are less, the overhead is low, and the returns can be high. Like any other business, success is dependant on time, effort, marketplace and how viable the business idea is.
The Internet is rife with exorbitant claims of how much money can be made as an online entrepreneur and that you can be making a huge income by next week. Remember, most “overnight” successes are actually years in the making, and online businesses are no exception to this rule.
Here are some steps to follow to test your idea without breaking the bank:
1. Research your Business Line : Brainstorm and found out the list of keywords someone might use to find the product/service that you’re offering. Once you have a list of keywords, conduct searches (use quotation marks around your search term for stronger results) in Google, Yahoo, and MSN to see who else is out there.
2. Monetize the Idea : After completing your research, have you discovered enough competitors in the marketplace who are making money from doing something similar? If so, how are they making money — is it from the sale of info products, consulting services, subscription to their site, advertising, etc? If you don’t see much competition, that usually means one of two things:
a. There’s not enough demand for the product/idea or
b. You’re ahead of the curve in seeing the profit potential.
Unfortunately, in most cases, that result means that there’s not enough demand for your idea in the way that it’s been presented.
3. Test your Keywords : The idea here is to begin to establish your online presence and your online brand.The easiest way to test your idea is by creating a blog. Buy a keyword-rich domain name for the blog and map your blog to that domain. Then begin to blog about your insights on your topic, or reprint articles others have written on your subject.
4. Build a List : Once you’ve got a blog set up, you need to begin to build your marketing list. The easiest way to do this is to create a free giveaway on your site (ebook, video, report, audio recording) and a form for the visitor to input his name and email address to receive your giveaway.
5. Drive Traffic : Once you build your blog, they (visitors) won’t come without some encouragement. Create profiles on prominent social networking sites like Facebook and Twitter. Start writing articles about your topic and submittíng those to article directories. Discover if your target market hangs out on niche-specific social networking sites and start networking there.
priyank General brisbane SEO, online business